More accounts are lost to an out-of-date email address than to anything else. Every notice we send – renewal, invoice, overdue, domain expiry – goes to the address on your account.
The trap
If the contact address on your account is on a domain hosted with us, and that service is suspended for non-payment, the mailbox is suspended too. The notices telling you to pay are delivered to a mailbox you can no longer read.
The same applies to domains: if the contact address is on the domain that is expiring, the expiry notices stop working at exactly the moment they matter.
What to use instead
An address on a domain you do not host with us. A personal address is fine. Whatever you choose, it needs to be one somebody reads every week.
The other common failure
An address belonging to someone who has left the business, or a web designer you no longer work with. We have seen accounts terminated because renewal notices went for a year to a developer who finished the project in 2019.
Adding a second contact
You can add additional contacts to your account and choose which notices each receives. Having billing notices go to two people is sensible for any business – holidays and illness should not cost you a domain.
Check it now
Log in to the client area and look at your profile. It takes a minute, and it is the single most effective thing you can do to avoid losing something.
